The definition of made to measure has been somewhat blurred by a ruling of the British Advertising Standards Authority.


The ruling established that a made to measure suit would be cut, usually by machine, from an existing pattern, and adjusted according to the customer's measurements, while a bespoke suit would be fully hand-made and the pattern cut from scratch, with an intermediary baste stage which involved a first fitting so that adjustments could be made to a half-made suit." The ruling concluded, however, that a "majority of people... would not expect that bespoke suit to be fully hand-made with the pattern cut from scratch," effectively equalizing the terms bespoke and made to measure.


Bespoke Tailoring The Difference The Three Menswear Classifications


The ruling is based on the Oxford English Dictionary definition of bespoke as "made to order" while this ruling clarified the difference between bespoke and ready-to-wear, it had the effect of blurring the line between bespoke and made to measure.

Made to Measure tailors often travel internationally meeting clients in cities, providing samples of the latest materials and styles.

Made to measure is sometimes also referred to as personal tailoring, special measures etc.


While etymologist Michael Quinion observed that by definition "it was legitimate for a tailor offering clothes cut and sewn by machine to refer to them as bespoke, provided that they were made to the customer's measurements", since the traditional use of bespoke inside the tailoring community has been more nuanced than the Oxford definition, others concluded that the ASA "took a rather ignorant decision to declare that there is no difference between bespoke and made to measure.

being measured by sales people for made to measure


Modernization In Made To Measure

Twenty-first-century technologies are defining a new era of customized and mass-customized clothing.

The 3D body scanner is a fast and reliable tool for collecting measurements.

Once a scan is taken (a 12-second process), it is transferred to the computer and visualized on the screen (about 45 seconds).

In the next step, the software automatically locates body landmarks and generates measurements (about one minute depending on the number of measurements desired).

This method is highly computerized. In this process standard sized base patterns are pre-programmed.

The body for which the garment is to be made is scanned, and according to body measurements relative alterations are made on the base pattern and a new pattern is produced.


The main benefit of this technique is we can observe the 3D & 2D simulations of the final garment along with different colors, texture, and fabric according to desired choices.

As this technique is totally computerized, the time required to generate a preview pattern is reduced to a considerably less amount.

As customers have the freedom of choosing exact desired specifications with a friendly interface, this technique provides a customer-friendly approach.

Measurements are recorded using programmed body scan, final garment produced has the ability to fulfill exact demand of the consumer.

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